[Archived] New Sponsorship Deal Confirmed

[tcj_jones]

I loved that kit when i was younger. Back in the days of impressionable youth, I would wear any teams kit that I thought looked good. That was the only kit that I had the shorts and socks to as well!

[adopted scouser]

Deffo order the first home one, and the red away shirt.

Glad the club agree with me, hope it's not a mock up !

Edited February 7, 2006 by adopted scouser

[cn174]

Barcelona no longer have no kit sponsor:

They've signed a contract with UNICEF to become the first name to appear on the front of their shirt

http://news.bbc.co.uk/sport1/hi/football/europe/5321380.stm

[Drakefyre]

Nothing I've read has mentioned money - whether there is any or not.

[cn174]

Nothing I've read has mentioned money - whether there is any or not.

Sponsor is the wrong word really. Its more a case of Barca giving publicity to a charity rather than Unicef giving Barca money to display thier logo.

[eddiemd]

Sponsor is the wrong word really. Its more a case of Barca giving publicity to a charity rather than Unicef giving Barca money to display thier logo.

I think that this is a fantastic move by Barca and feel that a few of the other big clubs in the world could take a leaf out of Barca's book instead of being money grabers and give some things back

[blue/white]

I'll fall in line w/ that sentiment! Kudos to the Cataluyans... but they can afford to be altruistic, no?

Now, if they would stop harassing Javy Savi and let him play w/ Etoo....

[AndyC]

barca have been very very clever here.

unicef have the shirt sponsorship, but then they have sold sponsorship packages to 4 or 5 other companies that will 'support' unicef and barcelona

basically getting their sponsorship cash whilst still keeping the moral high ground.

[Lathund]

Actually, Barca pay UNICEF €1.5m per year, and donate 0.7% of their yearly income to charity.

I've not read anything about having other sponsors pay for that, but tbh I don't really care about it either. The bottom line is that UNICEF gets their name on an iconic shirt, something worth millions of pounds per year, as well as €7.5m over five years. I doubt the people helped by that €7.5m care whether it's a publicity stunt or not.

[stuwilky]

The cynic in me reckons this will simply be a short term thing to be replaced in a few seasons with a big money sponsor.

[Drakefyre]

And with the TV3 logo on their sleeve, it looks like a slippery slope for Barça.

[Cheshireblue]

The cynic in me reckons this will simply be a short term thing to be replaced in a few seasons with a big money sponsor.

Barca receive more money than any other club in the world from their kit sponsor (Nike) because there is no other branding on the shirt. The deal is up for renewal at the moment and I can tell you that the going rate is €27m PER SEASON.

Putting a charity on the shirt, rather than a commercial entity simply allows Barca to extract even more cash out of the kit sponsor due to the additional coverage the shirt will receive.

Nothing altruistic about it.

[philipl]

Risk to football's betting sponsorship.

Went into Bet24's web site and whilst the poker was priced and promoted in $, it focussed on a trip to Barcelona. Bet24 seems to have a heavy European bias- even the basketball betting focussed on the European leagues.

Not an expert on online gambling but is Spud's Mansion deal at risk from the US clamp down?

[Alex Rover]

Interesting reading here

[Eddie]

The government is planning to look into whether betting firms should be allowed to sponsor football teams. It is thought that this may clash with the current legislation that prevent betting firms from advertising to audiences where more than 25% are under the age of 18. This could well spell the end of our brief fling with Bet 24 if it does happen. Sorry if this has been covered elsewhere.