[Archived] Help Needed Regarding Advertising Space.

[Nelsta]

I've been working for a radio station for a few week now.And well i'm just wondering how to go about selling advertising space and hoping that somebody on here would know a thing or 2.

Thanks in advance.

[BPF]

I've been working for a radio station for a few week now.And well i'm just wondering how to go about selling advertising space and hoping that somebody on here would know a thing or 2.

Thanks in advance.

You are looking to sell advertising time on your radio station?

Well the first thing you should do is put together a document explaining the benefits of your station. This should include things such as the number of listeners you have and what times of day it is at it's highest. The more detailed this is, the better. If you can get demographic information that would be even better (Age, gender, race, occupation of listeners).

Once you have this, then the best way to go about it is to send out information to local companies and follow it up with calls.

Good luck.

(I'm an ex Brand Manager - Jack Daniels, Cadburys, Wrigleys & Waterstones)