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[Archived] Myers/cheston Dual Role

VinjayV4

By VinjayV4
in Football Messageboard Archive

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Baz World Cup

Baz

Posted
Posted

Commercially how many executive boxes are sold this season, how many people are paying for pre-match hospitality, how many people or local businesses have been approached?

Rovers have a database of tens of thousands of fans, how many have they directly marketed their 3 game offer to? the database has people's data of birth on it, why not offer them 50% off any hospitality in their birthday month?

Last season there was the dinner for the PL winning squad, the club could have done so much more over the course of the season to commemorate that, and bring in a bit more cash.

There are so many things we don't even appear to try to do, that we could.

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VinjayV4 Uefa Europa League

VinjayV4

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In terms of Commerce, one thing that was bandied about when Venkys took over was how they would be able to expand commercial opportunities in the Indian and Eastern markets and enhance our Global brand/exposure.

Another front they've failed miserably at, other than notoriety and embarrassment they orchestrated.

Don't think any club could do that after relegation (which of course was their fault) so I can see why nothing has developed on that front seemingly since 2011. They did nothing in the first year however (unless a chicken commercial and the game against that Indian side count) and Singh's title clearly wasn't in regards to global marketing. Their marketing "expertise" also could have completely wrecked a manufacturing deal with Umbro. Paul Hunt mentioned that matter in his leaked letter.

I'm not sure whether its damaged their domestic business but certainly seems to have crushed their UK expansion hopes for the time being.

BlueMonday Champions League

BlueMonday

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Posted

Don't think any club could do that after relegation (which of course was their fault) so I can see why nothing has developed on that front seemingly since 2011. They did nothing in the first year however (unless a chicken commercial and the game against that Indian side count) and Singh's title clearly wasn't in regards to global marketing. Their marketing "expertise" also could have completely wrecked a manufacturing deal with Umbro. Paul Hunt mentioned that matter in his leaked letter.

I'm not sure whether its damaged their domestic business but certainly seems to have crushed their UK expansion hopes for the time being.

As lame as those initiatives were, They were more about Venkys than Rovers.

As far as Venkys are concerned we are an ornament in a display cabinet, that they have to keep "signing checks" for. As for relegation affecting Commercial opportunities, I have no confidence that had we stayed in The Prem League they would have fared any better. They have neither the acumen or the passion to develop Rovers, commercially or otherwise.

VinjayV4 Uefa Europa League

VinjayV4

Posted
  • Author
Posted

As lame as those initiatives were, They were more about Venkys than Rovers.

As far as Venkys are concerned we are an ornament in a display cabinet, that they have to keep "signing checks" for. As for relegation affecting Commercial opportunities, I have no confidence that had we stayed in The Prem League they would have fared any better. They have neither the acumen or the passion to develop Rovers, commercially or otherwise.

I do wonder what they said to Williams/Finn about their commercial plans not that they could have prevented a sale. Finn apparently having to tell them what relegation was should have raised concerns amongst other things.

BlueMonday Champions League

BlueMonday

Posted
Posted

I do wonder what they said to Williams/Finn about their commercial plans not that they could have prevented a sale. Finn apparently having to tell them what relegation was should have raised concerns amongst other things.

Yes, that!

VinjayV4 Uefa Europa League

VinjayV4

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Yes, that!

Presumably that was after the takeover though it could have been just prior. Either way Williams/Finn fully endorsed Venkys until Allardyce was fired. Its no secret how they felt after that of course.

VinjayV4 Uefa Europa League

VinjayV4

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Posted

As lame as those initiatives were, They were more about Venkys than Rovers.

As far as Venkys are concerned we are an ornament in a display cabinet, that they have to keep "signing checks" for. As for relegation affecting Commercial opportunities, I have no confidence that had we stayed in The Prem League they would have fared any better. They have neither the acumen or the passion to develop Rovers, commercially or otherwise.

Yes and even that seems to have halted unless you count pitchside advertising boards. Clearly its no longer a "club at war" with different factions trying to screw over each other. The club is evidently more stable now but Venkys are hardly likely to rebuild trust. It wouldn't exactly shock the world if they somehow had a major falling out with Lambert not that I'm saying there's any indication right now. Just that you can't predict what these people are capable of doing. OK there are people like Peter Coates but that's exceptionally rare.

When was the last time we heard of things like the RoverStar programme? There isn't even news about Rovers on their rather uninspiring website. Unless you count the takeover story that's over 5 years old.

Paul World Cup

Paul

Posted
Posted

Rovers have a database of tens of thousands of fans, how many have they directly marketed their 3 game offer to? the database has people's data of birth on it, why not offer them 50% off any hospitality in their birthday month?

.

I've criticised this in the past and while I haven't received anything related to the three game deal or these ideas I do receive far more marketing emails than I used to.

My impression is 50% relate to Roverstore and the others to tickets or season tickets.

Mattyblue World Cup

Mattyblue

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I've criticised this in the past and while I haven't received anything related to the three game deal or these ideas I do receive far more marketing emails than I used to.

My impression is 50% relate to Roverstore and the others to tickets or season tickets.

What always amazes me is that I NEVER get emails relating to actually trying to get people to games, but seemingly weekly emails telling me about the MEGA TWENTY PER CENT OFF IN THE ROVERSTORE.

Season tickets, this new 3 for £30 deal is what the mail shot email account should be used for, not informing me that the £25 hoodie is now £22.

Mercer World Cup

Mercer

Posted
Posted

I've criticised this in the past and while I haven't received anything related to the three game deal or these ideas I do receive far more marketing emails than I used to.

My impression is 50% relate to Roverstore and the others to tickets or season tickets.

How farcical can you get when this three game deal can't be booked online and is restricted to essentially the Riverside only (price wise).

It should not just be £30 for the Riverside but for all areas of the ground. Surely, the objective is to reignite some flickering interests and passions and get a lot more bums on seats. I would have taken at least 5 seats in the JW but the folk I would take simply would not sit in either the Riverside or Blackburn End.

This lot simply don't help the cause. IMV, commercially and intellectually challenged beyond belief.

Mattyblue World Cup

Mattyblue

Posted
Posted

How farcical can you get when this three game deal can't be booked online and is restricted to essentially the Riverside only (price wise).

It should not just be £30 for the Riverside but for all areas of the ground. Surely, the objective is to reignite some flickering interests and passions and get a lot more bums on seats. I would have taken at least 5 seats in the JW but the folk I would take simply would not sit in either the Riverside or Blackburn End.

This lot simply don't help the cause. IMV, commercially and intellectually challenged beyond belief.

Is the Series available in all stands?
The 3 Game Series is available in all stands with only the centre areas of the Jack Walker Stand excluded from the offer.
Rover_Shaun World Cup

Rover_Shaun

Posted
Posted
Is the Series available in all stands?
The 3 Game Series is available in all stands with only the centre areas of the Jack Walker Stand excluded from the offer.

But how much?

In the past offers have been the same price everywhere (usually bar the JW upper central)

Mercer World Cup

Mercer

Posted
Posted

It's in the FAQs further down the page, but no, doesn't state the price.

Just seen it having scrolled down. However, why exclude it from the main body of the advert and why exclude JW centre ? To me, just plain stupid - a lack of basic marketing skills, nous and vision.

Stuart World Cup

Stuart

Posted
Posted

What always amazes me is that I NEVER get emails relating to actually trying to get people to games, but seemingly weekly emails telling me about the MEGA TWENTY PER CENT OFF IN THE ROVERSTORE.

Season tickets, this new 3 for £30 deal is what the mail shot email account should be used for, not informing me that the £25 hoodie is now £22.

If you have a season ticket, Matt, why would you want ticket offers?

Not much of a 20% discount on that hoodie by the way. ^_^

Mattyblue World Cup

Mattyblue

Posted
Posted

I'm presuming they are just a mailshot to all email addresses on file?

If non ST holders are getting emails re STs/half STs or matchday offers, then great, but I doubt they are.

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