As a 1960's vintage Rovers fan who has lived in the US for many years I am delighted by this development - even if we get relegated. I was resigned to Saturday being the last match that I could watch on tv for many years, so this is great news. Without the luxury of being able to attend matches very often, I view 110 pounds (approx $140) for the season as good value. For interest, Major League Soccer (MLS) offer a similar streaming service here, with live coverage of all games except those on US national tv. They charge $80 / season. Rather than this showing that the EFL are charging too much, I think it demonstrates the popularity of English football, even below the Premiership, and says that the MLS still has some way to go.