New Head of Marketing

[Paul Mellelieu]

Not seen this elsewhere, but we have a new Head Marketing, Fraser Read, on his way from Bournemouth.

[EgyptianPete]

6 minutes ago, Paul Mellelieu said:

Not seen this elsewhere, but we have a new Head Marketing, Fraser Read, on his way from Bournemouth.

Waggott working overtime eh.

[Mattyblue]

Now this is an area of the club that desperately needs a new broom.

Years of neglect to turn around, so good luck!

 

[G Somerset Rover]

Just checked the guys LinkedIn and he was just Marketing Manager at Bournemouth previously. Again, that’s a huge jump if he’s now heading up our department.

[Tyrone Shoelaces]

12 minutes ago, Gavlar Somerset Rover! said:

Just checked the guys LinkedIn and he was just Marketing Manager at Bournemouth previously. Again, that’s a huge jump if he’s now heading up our department.

They get smaller gates than we do.

[rigger]

55 minutes ago, Tyrone Shoelaces said:

They get smaller gates than we do.

I don't see how that effects his ability to do a good job for us.

[unsall]

Replacing Greg Coar. who’s gone to Wigan.

[DeeCee]

We had a head of marketing? Amazing! 

[Upside Down]

Job #1: Sort out the totally obscene season ticket prices. 

[J*B]

1 hour ago, Upside Down said:

Job #1: Sort out the totally obscene season ticket prices. 

Doesn't fall under his remit. I hope he’s fantastic but the jump from marketing manager to head of marketing is HUGE.

[EgyptianPete]

4 minutes ago, J*B said:

Doesn't fall under his remit. I hope he’s fantastic but the jump from marketing manager to head of marketing is HUGE.

Good grief, talk about cup half empty, for Christ's sake give the new guys a chance, why question abilities if you don't know what their abilities are. not aimed at you J B  but in general, all I see is some negativity.

[RevidgeBlue]

Greg Coar's been at the Club a very long time. Nice bloke and wish him all the best at Wigan  but you'd have to say we've been lacking in this respect for some time. 

Be interesting to see if this change has a positive impact.

[tomphil]

Going to Wigan is an odd move surely that's just as tough a gig as in Blackburn.

[Mike E]

Best thing we could do is get rid of Greg 'but we've already tried that' Coar. No, we HAVEN'T already tried a damned thing if you're half-arsing it at every step.

Edited June 8, 2022 by Mike E

[OldEwoodBlue]

All pointless. Until Venkys have left a good 10,000 won't be bothering even raising an eyebrow.

[Ossydave]

I'd be interested to know what our marketing budget for the season is (if there is one 🤔)

Greg Coar seemed to be the 'mastermind' behind the bundles we tend to wheel out to little success every season, wonder if there'll be something different now.

[arbitro]

Another great idea from a club below us. Clearing out old stock whilst bringing money in.

*Not strictly marketing but the nearest to it I can find.

[matt83]

The most surprising thing about reading we have a new head of marketing is the fact we apparently already had one. This Greg Coar must have been utterly useless. 

[Mattyblue]

On 09/06/2022 at 05:55, Ossydave said:

I'd be interested to know what our marketing budget for the season is (if there is one 🤔)

Greg Coar seemed to be the 'mastermind' behind the bundles we tend to wheel out to little success every season, wonder if there'll be something different now.

The budget for STs, I.e the biggest income for the club outside TV, seems to have consisted of a leaflet to existing ST holders and a few weekly Twitter/Facebook posts by an already employed social media officer.

Edited June 12, 2022 by Mattyblue

[windymiller7]

I hope this fella doesn't share the same views as our Head of Commercial, if he does, we're well & truly screwed!

[JHRover]

I think there is a considerable difference between a Marketing Manager / Head of Marketing and a Commercial Director. 

We haven't had a Commercial Director since Dave Biggar resigned some 6-7 years ago. That is the real issue and problem here.

Marketing managers and the like - Greg Coar and co. - have a much smaller remit and in my humble opinion this is a central reason why our sponsorship and commercial performance has been so poor.

[blondie]

My experience of Greg Coar was he simply wasn't up to it.

[Upside Down]

On 13/06/2022 at 01:29, blondie said:

My experience of Greg Coar was he simply wasn't up to it.

That could apply to a lot of people at this club.

[bluebruce]

On 08/06/2022 at 22:57, J*B said:

Doesn't fall under his remit. I hope he’s fantastic but the jump from marketing manager to head of marketing is HUGE.

I see no reason why that would be the case. I would get it if we were a multi-billion pound multinational organisation, but our marketing operation really won't be that big. It's also surely no more of a jump than from the standard marketing role to marketing manager.

[J*B]

19 minutes ago, bluebruce said:

I see no reason why that would be the case. I would get it if we were a multi-billion pound multinational organisation, but our marketing operation really won't be that big. It's also surely no more of a jump than from the standard marketing role to marketing manager.

It’s jumping up at least 2 positions. Arguably three.